What is a Virtual Book Tour? A virtual book tour, also called a blog tour, consists of lining up a series of bloggers to review your upcoming book and/or conduct author interviews. Typically, around the release date of your title. As the name suggests, it is the Internet version of an old-fashioned, in-the-flesh book tour. […]
Promoting your book is a form of marketing called “content marketing.” In other words, you really aren’t selling a product, you are selling a feeling, an experience, you are creating content, not potato chips nor adult diapers.
An author platform — also referred to as a media platform — is an established media outlet that allows the author connects to their audience. Just as a physical platform can be “a stage for public speaking,” a media platform
You may have heard about sales funnels before; book funnels are the same thing. Its a sales and promotion process that takes a site visitor from a purchaser of one item to a purchaser of possibly multiple items. I call it traveling down the “YES!” road.
As we said in the first part of this series, the book cover is the most important element to attracting the attention of your potential readers and the first important step to convince them to purchase your book.
If writing and publishing our books is one of the most exciting things we do; then getting them sold is frequently the most challenging. We’ve spent months toiling over words, plot, and character; fixing pacing problems and plot conundrums.
We’d pick up a book and first enjoy / read the cover. This is the FIRST element in selling your book. But after the cover grabbed our attention, we’d flip the bock over and read the book blurb. The blurb would draw us in further and make the sale.