For Jackie’s best-selling book Calming the Chaos we created a book funnel to more-aggressively sell the related assets.
The book funnel is comprised of a custom video, custom graphics, the creation of a workbook, audiobook, and online courseware. Additionally, we provided all marketing and developed a completely custom email autoresponder campaign.
A reader sees our advertisement offering Calming the Chaos for FREE plus shipping and handling. Upon arriving at the site, they sign up for the book and immediately are redirected to the workbook sales page, then to the audiobook sales page, the to the online course sales page. The order of the steps depends on whether they say “yes” to add that item to their order or “no.”